Dead Mall - Carolina Circle Mall in Greensboro, NC

I've never even been to this mall in Greensboro, North Carolina, but the video gave me goosebumps and it nearly gave me tears. Thank you to roadgeek for sharing this moving video on youtube.  It starts by bringing us back to the 70's when that mall was built, which was when beautiful malls were popping up all over America like spring tulips. The anchor stores of this mall were Ivey's, Belk, Montgomery Ward, and I am not sure if there were any others. We love the very 70's Montgomery Ward color choices, and also the interesting view from outside. Were those two enormous things on either side of the Montgomery Ward entrance supposed to look like port windows or giant speakers? 

 

I can see from the video that other nearby stores closed too (I'm assuming they were detached, but probably next door). I recognized the colorful facade of what must have been Toys R Us at some point and I recognize that KMart awning.

 

Malls aren't just about shopping. They are a source of entertainment - window shopping, people watching, coffee with a friend, lunch with the kids, visits with Santa or the Easter Bunny, and more. Each mall varies in the entertainment it provides. My gosh! Just from that video alone I could see that this mall had a disco at one point, a beautiful carousel, and an ice skating rink. Clearly the mall was THE place to be in Greensboro, NC for years.

 

The malls I went to while growing up in Southern states usually had an ice skating rink in the center. People growing up in the South don't get the winter-long experience of ice skating on ponds, so this filled that void (year round even!) while making the mall an even more exciting place to be. I remember the disco lights and fun music at the ice skating rink at Countryside Mall in Clearwater, Florida as a girl, and I'd always have to stop at the center of the mall to watch the skaters and wish I could do the spins some of the big girls could do - or at least have an ice skating costume like theirs with the ruffly skirt that looked so pretty when they spun. I used to look at the display window of the shop next to the rink and wish for a pair of pretty new white skates or one of those ruffled costumes. I did eventually get an ice skating costume as a gift that my mom purchased for me from the ice skating shop and I wore it around the skating rink sometimes on lucky days that I got to skate there. I never did learn to do any spins, but that shiny turquoise costume with white ruffles meant so much to me that I still have it. Maybe I'll put it on and head to a mall. It would fit nicely as a scarf or hair wrap. ;-)

 

 

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No wonder!!

Thank you for posting that. I had no idea! We just looked at the google maps link you posted. A sewage plant was THATclose! WOW! I can't help but say "No wonder!"

People like to feel uplifted and even glamorous when going to a mall. At the very least, they like a mall to seem clean. I can imagine getting out of the car and smelling sewage would be a real turn-off to people. They'd go inside, but it takes a while to get that smell out of the nose. Plus, it leaves a bad first impression on every visit. What a shame!

Those other points about wrong location and bad access from major roads are also very important. It seems like now more than ever people want CONVENIENCE. If a mall is difficult to get into in any way, people will think "I'll just stop by ____ instead to avoid the hassle."

Were people sad about this mall being torn down? I can imagine it must have been pretty sentimental to some people.

Sarah, I agree. It would be strange one day to see big, empty malls everywhere (or empty land) the way there are some downtowns that have empty department stores or shops.

"Fun" with Google Maps

There are a number of reasons that Carolina Circle dropped dead (wrong end of town, bad access from the major roads), but one of the major ones can be seen on Google Maps: http://tinyurl.com/qckaz6

If you hit the "satellite" button and you'll get a five year old aerial pic of the mall...then move the picture to the east a little bit until you can see the other side of 16th Street. That thing with the two silver domes is a SEWAGE TREATMENT PLANT, and on hot summer days when the wind was just right, it made the parking lot VERY unpleasant. A Walmart's there now...no telling how THEY deal with the aroma.

OMG it got torn apart

I have never been there but there is a mall here that is still open that looks like it is near death because of empty stores. If malls die people will miss them. I will have to go to mine soon to support it. Malls are part of American life. Peace, Sarah

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